Social networks are becoming more and more significant in people’s lives every day. People use their networks to find new places to visit, new food to try, ask for recommendations or advice, and share details on what they like or don’t like.
Thanks to the power of social media, you can use these networks to reach potential customers cheaply, quickly, and specifically. Yes, targeting the exact people you want to connect with is so easy, and can actually save you money!
1. Social media marketing is cost effective
Traditional marketing methods (television or radio commercials or print ads) may reach a significant number of people, but how many of those people are actually interested in your offer enough to take any notice of the message?
The shotgun vs the sniper rifle
These traditional advertising methods use a ‘shotgun’ approach to marketing your business. They blast out over a wide area in the hope of catching just a few people who are genuinely interested in what is on offer.
Social media marketing is specifically targeted to people interested in your product/service, and is a much more finely tuned approach. Engaging with people is a surefire way to boost your brand’s visibility across personal networks, and allows you to build trust and advocacy with customers.
By tailoring your marketing to an exact audience, you can reduce your cost per acquisition and improve your advertising spend ROI.
2. Your competitors are using it, and winning!
Who are you really competing with? With the continual rise in online shopping, your competitors are no longer in the same geographical area as you are. You are now competing at a national or international level, and your business needs to reflect this.
Whether you are providing services or physical goods, there is someone out there capable of providing the same thing for your customer, cheaper and faster.
Building a loyal following is a great way to ensure customers choose your business over your competitor’s.
More and more businesses are using their social pages to drive sales and improve profits. If your competitors have not yet made inroads into using social media to promote their business, it won’t be long before they do. Whether you need to catch up or are beating them to the punch, the best time to start building your presence is now.
3. The playing field is more level than ever before
Businesses are using social media to create bands of loyal followers who are quick to defend their favourite brands and recommend them to their friends.
Whether your business is large or small, having people raving about your products and services is the holy grail of business.
The overall size of your marketing budget is irrelevant when you have advocates promoting your business for you.
The best time to plant a tree….
Have you heard the old Chinese proverb:
Just like planting a tree, get started building your business’ social presence now and start reaping the benefits sooner.
For some extra help and advice, download our free guide: 5 Tips for Successful Social Media Marketing
For a free social media audit, reach out to me via: firstname.lastname@example.org