There are two critical functions a website must perform: It must attract visitors, enticing them to follow a link, and then It must retain them onsite once they get there. Failing in either of these two functions can result in a lack of visitors, or visitors who turn...
Your website is only useful if it is receiving visitors from people who are potential customers. And unless those customers already know about you (know either your business name or domain name), in order to receive visitors, it needs to be found via a search engine....
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